The 1990's also brought about major changes to the Indie Rock scene and this was the first time that alternative music made it clearly into the mainstream, with the introduction of Grunge. Lead by bands like Nirvana, Pearl Jam, Hole and Soundgarden. The introduction of angry teenage vibes in Grunge allowed the bands to top the charts with several new releases and many of these bands are still popular among the indie scene today. In the UK, however this coincided with the arrival of Britpop bands such as Oasis and Blur, who abandoned the 80's Indie Pop which tended to focus on political ideals, usually in protest to the policies and views of Margaret Thatcher's government.
The 2000s saw the revival of stripped down Indie bands that played in a back-to-basics style which hit the mainstream faster than anybody could have expected. The movement was led by four main bands; The Strokes, The Hives, The White Stripes and The Vines. The commercial success of these bands inspired many more to take up Indie Rock in a second wave of new bands. From the US these included The Black Keys, Interpol, The Killers and Kings of Leon. The UK revealed bands such as The Libertines, The Fratellis, Bloc Party, Franz Ferdinand and the Kaiser Chiefs. The most prominent of British bands was Arctic Monkeys, who were the first band to owe their success to the use of internet social media. The first single they released was "I Bet You Look Good On The Dancefloor" with a music video that was one of the most basic, yet recognisable of the decade, as it was a clip taken from their first performance on Later... with Jools Holland.
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