This font is called 'bombing!' and it was originally my intent to use this font with the 'IND' title as it gave an interesting city graffiti twist to the magazine masthead. My target audience research however showed that IND was not a suitable name as it was too obvious and simple for the complex indie market. The graffiti style of 'bombing' was also more commonly associated with hip hop magazines and would drive away my intended audience.
This font is entitled 'Bandung Hardcore GP' and I chose it due to the american college style. My reasoning for this is that Indie Rock music originated from college rock bands such as R.E.M. This, along with the strong boldness of the letters creates a clearly visible and attractive theme for the target audience to approach. My reasoning for choosing the name 'PICK' is that the main instrument used in Indie Rock is a guitar and a pick is used to play it.
I liked this font for similar reasons to the 'Bombing!' font. 'Planet Benson' shares the graffiti style of 'Bombing!' but again lacks the correct style for an indie magazine, although the serif style indicates a sense of intrigue about the font, which links with a feeling many fans of Indie music have that suggests it is in some way 'mysterious' or 'unique'.
This font called 'Friday Night Lights' is similar to the 'Bandung Hardcore GP' font as it is similar to the design of the typical american college font. However, this font has a larger feeling of showbiz about it and therefore makes the magazine more glamorous and attractive to the eye. It is for this reason that this is the font I have chosen to be on my front cover.
The 'Road Movie' font is very basic and easy on the eye, but I did not feel it was impressive enough to be used as the title font for my magazine so instead I decided to use it as the font for my headings of each sub article.
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