According to Wikipedia, my main target audience are those from ages 14-35 who listen to bands such as The Stone Roses, who are big in the indie rock industry. In order to find a formula that gets a lot of attention from this target audience, I searched on google for magazines that made articles regarding the Stone Roses in a positive light. The first result to come back was NME, showing that it is the most popular magazine searched for on the internet in association with The Stone Roses. I have selected my basis to be upon this band in particular as they have a wide reach amongst multiple generations. As I could not find any specific target audience group on the UK Tribes website, I have decided to target all subcultures included in the "Alternatives" category, which includes Emos, Hardcores, Young Alts and Skaters as each of these subcultures listen to a wide range of music in the rock/indie genres. On the UK Tribes website, they are described as "Taking inspiration from the indie band culture", with keywords associated with them being "Independent" and "Rock".
Emos
As Emos are associated with teen angst, taking inspiration from the 80s punk rock scene, it is key that the writing within the magazine article withstands a certain amount of anger and perhaps even hatred towards the mainstream music scenes. Based upon this, it may be a good idea to involve some form of rivalry between my main artist and a real life artist from the pop scene.
Skaters
As skaters are viewed to be the current major influence on music culture and fashion across the world it is important that my magazine appears to be influential and almost ahead of its time in the views that it throws out, in order to attract the like minded Skater scene to read it.
Hardcores
On the UK Tribes website, punks are mainly associated with the heavier forms of punk rock, which when conducting my research into a brief history of indie rock, I had found to be one of the key routes in the formation of modern day indie rock. Therefore, it is key that this demographic of my target audience is not ignored. Whilst they are associated with being angry and depressive people, punks and hardcores actually tend to be quite joyful people with strong views on the class systems. It is for this reason that I maintain that my magazine is best to have a light hearted tone to most, if not all of the article.
Young Alts
UK Tribes' idea of Young Alts is that they want to avoid the mainstream and continue to listen to songs by independent artists. It is for this reason that within my magazine I am choosing to avoid any interviews or exclusives with artists that may be considered of the pop genre as it is the most mainstream genre of music in the eyes of many.
Summary
From what I have read on each of these demographics, it is key that I avoid writing too much about mainstream acts, that are dominant in the music industry and focus more of my writing on being about music having deeper meanings but most of all about having a good time in general. It is for this reason that I wish to have bright colours throughout my magazine, however it is acceptable to have a contrast to darkness at some point. I think that, if I choose to have a darker page, this will be on the double page spread.
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